As we discussed in class today, this semester's project will be for your assigned groups to create your own company, including creation of product, advertising for that product to a target audience, and all the components for a successful marketing mix.
This project will take the next eight weeks and you'll be working during class time as well as outside of class.
Here is a helpful link that will help you as you're starting to develop your company and advertising strategy.
http://www.learnmarketing.net/product.htm
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